Content auditing for ad tech

Nyckel helps ad tech companies monitor the quality of publisher content, ensuring your brand-conscious advertisers never get upset.

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"With Nyckel we finally blocked spammy sites that were bothering our customers."

— CEO, Gust

Ping our API with the URL, and our classification tools will audit the page.

See an example

Input the article's title, and we'll classify it as clickbait-y or not.

Access these classifiers via our API to get the results in real-time.

IAB Category - Reviews the content to identify what Tier 1 IAB category it is.

NSFW Images - Looks at images on the page and determines whether they are pornographic or not.

AI-Generated Content - Checks if the content is spammy, AI-written, or otherwise undesirable.

Offensive Text - Is the text NSFW, offensive, hate-speech, etc.?

Banner Ads - Looks at an image to determine if it includes a banner ad.

Off-Brand Images - Checks for images of drugs, weapons, and so on.

This greatly decreases the odds your advertisers appear on a non-brand-safe site.

Add bid adjustments if the site is offensive, low-quality, or AI-written.

Weed out low-value and offensive publishers today

With Nyckel's tools for analyzing publisher content, you can easily protect your advertisers and improve RTB performance.

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