Content auditing for ad tech

Nyckel helps ad tech companies monitor the quality of publisher content, ensuring your brand-conscious advertisers never get upset.

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"With Nyckel we finally blocked spammy sites that were bothering our customers."

— CEO, Gust

Nyckel analyzes site content to flag issues that would concern advertisers - such as NSFW images, offensive text, spammy listicles, and more.

Ping our API with the URL, and our classification tools will audit the page.

See an example

Does the site use a clickbait title?

Input the article's title, and we'll classify it as clickbait-y or not.

We offer a suite of webpage auditing tools

Access these classifiers via our API to get the results in real-time.

IAB Category - Reviews the content to identify what Tier 1 IAB category it is.

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NSFW Images - Looks at images on the page and determines whether they are pornographic or not.

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AI-Generated Content - Checks if the content is spammy, AI-written, or otherwise undesirable.

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Offensive Text - Is the text NSFW, offensive, hate-speech, etc.?

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Banner Ads - Looks at an image to determine if it includes a banner ad.

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Off-Brand Images - Checks for images of drugs, weapons, and so on.

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spammy site

Delight your advertisers by auto-adding low-quality sites to exclusion lists.

This greatly decreases the odds your advertisers appear on a non-brand-safe site.

Or integrate our API into your RTB workflow to improve performance.

Add bid adjustments if the site is offensive, low-quality, or AI-written.

rtb

Weed out low-value and offensive publishers today

With Nyckel's tools for analyzing publisher content, you can easily protect your advertisers and improve RTB performance.

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